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Thursday
Feb282013

Goodyear Relaunches KellyTires.com

Get a good deal on a great tire. We’ve partnered with Goodyear to relaunch the website for Kelly Tires, designing new features and functionality to make it the ultimate consultative shopping tool—a one-stop resource for people looking to buy new tires. The new site makes it easier for shoppers to search for, save, and compare tire choices online, and more efficiently connects them to the dealers who sell them in their area. Check it all out at KellyTires.com.


This is the seventh site launched on the Goodyear platform since mid-2011, including the relaunch of Goodyear.com—pulling all the sites onto a single digital platform so that it’s easier for shoppers to navigate between brands.

Friday
Feb242012

Goodyear’s “Blimpworthy” Champ Week

If you’re a college basketball fan, then you know that Champ Week is right around the corner – and Goodyear has something just for you. Check out the “Blimpworthy” campaign on ESPN and vote for where you’d like the Goodyear Blimp to fly next. Will it be the ACC Tournament in Atlanta? The SEC Tournament in New Orleans? Or the Big West Tournament in Anaheim? Voting ends on Monday, February 27, so make your choice today! Just don’t be surprised if you have some competition – Goodyear launched its first Blimpworthy campaign in November, and after two rounds, they tallied over 700,000 votes.

This latest round of Blimpworthy comes on the heels of a number of other digital innovations from the brand. Earlier this month, Goodyear launched a mobile site to give consumers the information they need, whenever they need it. In addition to searching for tire information, the mobile optimized site also employs a geolocator to help consumers find the Goodyear dealer closest to them when they’re on the move. Users are also eligible for special discounts and promotional deals. And in August, Goodyear relaunched its website with a number of new features to further simplify the tire-buying journey for consumers.