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Entries in Stephanie Sarofian (3)


Watch Live: Stephanie Sarofian at the Beet Retreat

February 1 Update: Stephanie's keynote is now over, but we'll be sure to post the recorded video and more as soon as it appears.


Starting now: watch Digitas' Stephanie Sarofian, SVP, Managing Director at the Beet Retreat, an exclusive two-day summit of digital media leader where she'll explore the future of content creation in a keynote fireside chat. Following Stephanie, other keynote speakers will include Amanda Richman, President of Digital for MediaVest, David Payne, Chief Digital Officer of Gannett, Vijay Ravindran, Chief Digital Officer of The Washington Post Company, and Rob Norman, Chief Global Digital Officer, GroupM Worldwide.

Follow @Digitas and #BeetRetreat13 on Twitter as well for live updates and insights from Stephanie's keynote.


Digiday Video Upfront 2012

Update: Didn't get to see the event? Check out video from the Branded Content session below.


With the Digitas NewFront just 10 days away, get caught up on the digital content space with the Digiday Video Upfront. They're livestreaming today's conference, including a panel with Stephanie Sarofian, Managing Director of The Third Act:, the brand content unit of Digitas.

Stephanie's session begins at 4:20PM EST. Watch it below, and follow @Digitas and #Digiday on Twitter for live updates!

Branded Content: Does It Work?

Branded content has proven to be an effective form of advertising in traditional mediums, but how effective is it when it comes to online video -- and what is the best approach? Hear from a brand that has gotten it right. 

Moderator:  Giselle Abramovich-Tsirulnik, senior editor-brands, Digiday

- Stephanie Sarofian, svp, managing director, The Third Act:, the brand content unit of Digitas
- Matt Stein, vp promotions and creative services, BBC America
- Jon Steinberg, president, Buzzfeed


Beet.TV Leadership Summit: Live Webcast With Stephanie Sarofian

5:40PM: Didn't get to watch the live webcast? The recorded version is now available.

2:00PM: Live from the AOL Studio in New York, we're livestreaming today's Beet.TV Leadership event, a ninety-minute webcast with top web personalities, senior media and advertising agency executives for an exploration of the strategies around branded entertainment for the Web.

Topics discussed will include what goes into producing a branded entertainment campaign and what elements a brand can buy or take advantage of. We will also talk about new innovations in video that can enhance a branded video program, as well as social components. We will also delve into how these campaigns are measured and share success stories to come up with best practices for agencies and brands to navigate.

Speakers include:

- Stephanie Sarafian, SVP, Managing Director, Brand Content, Digitas
- Karen Cahn, VP for Branded Partnerships, AOL
- Lloyd Braun, Producer, Co-Owner BermanBraun
- Scott Donaton, President-CEO of Ensemble
- Yolanda Lam, SVP Digital, MediaVest

You can also follow @Digitas and #beetshow on Twitter for live updates during the event!