Tonight, Sprint’s partnership with Twitter and the NBA is moving at full force. At 9:00pm EST, NBA star Kevin Love will take over @Sprint on Twitter to live-tweet game four of the NBA Finals. Fans can follow @Sprint and tweet #KLoveTakeover to join the conversation.
In addition, the #NBARapidReplay deal, which came out of the Digitas NewFront, continues tonight. Sprint, in partnership with the NBA and Twitter, will deliver instant replays of the best moments from the game. It’s the first time that real-time video technology in tweets has been used for professional sports, giving fans timely and spectacular content in-Tweet.
Sprint at the Electronics Entertainment Expo (E3)
Not a basketball fan? Sprint also partnered with IGN.com this week to deliver unlimited access to those not attending the exclusive E3 in Los Angeles. Using questions and requests from #E3Unlimited tweets, IGN editors have been taping their experience at different booths and interviews throughout the week as an exclusive behind-the-scenes E3 VIP experience.
To help promote their E3 VIP, Sprint has signed on as the first Digitas client for our exclusive native ad distribution partnership with The Huffington Post. Their ad unit links back to the IGN E3 VIP page and lives on The Huffington Post's Tech, Green, and Science sections. Check it out on the right-hand side of those pages, under Partner Content - it's been pushing out a different event photo for all three days of E3.