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Entries in Sean McDonald (1)

Thursday
Feb072013

Google Updates AdWords Platform

On February 6th, Google announced one of their biggest changes to date for their AdWords platform, which will consolidate targeting and campaign management into one campaign interface called Enhanced Campaigns. 

Sean McDonald, VP/Group Director of Search Marketing at Digitas, explores the new updates and the potential impact on advertisers. 

Learn more about these updates here

Google Updates AdWords Platform by DigitasPerspectives