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Entries in Online Video (42)

Friday
Feb012013

Watch Live: Stephanie Sarofian at the Beet Retreat

February 1 Update: Stephanie's keynote is now over, but we'll be sure to post the recorded video and more as soon as it appears.

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Starting now: watch Digitas' Stephanie Sarofian, SVP, Managing Director at the Beet Retreat, an exclusive two-day summit of digital media leader where she'll explore the future of content creation in a keynote fireside chat. Following Stephanie, other keynote speakers will include Amanda Richman, President of Digital for MediaVest, David Payne, Chief Digital Officer of Gannett, Vijay Ravindran, Chief Digital Officer of The Washington Post Company, and Rob Norman, Chief Global Digital Officer, GroupM Worldwide.

Follow @Digitas and #BeetRetreat13 on Twitter as well for live updates and insights from Stephanie's keynote.

Wednesday
Dec192012

Team Sprint debuts "Holiday Medley with Victoria Justice & Max Schneider"

Team Sprint, comprised of Digitas and Leo Burnett, introduces a new holiday music video medley with YouTube music producer, filmmaker, and vlogger KurtHugoSchneider. The music video features Nickelodeon celebrities Victoria Justice and Max Schneider, and will drive awareness of Sprint’s holiday sale offers on a variety of phones.

The brand partnership with KurtHugoSchneider and the use of smartphones to tell a music video story during the holidays are both unprecedented. And it’s a hit— KurtHugoSchneider uploaded the video to his 1.6m+ YouTube channel subscribers this weekend, and it’s received close to 500,000 views.

The music video is shot in one take, with no visual effects or editing trickery. In addition, a verbal call to action at the end of the video asks viewers to click on a link that will drive them to www.sprint.com/holiday, where they can check out all Sprint holiday sale offerings.

Campaign credits:

  • Client: Sprint
  • Agency: Team Sprint (Digitas and Leo Burnett)
  • Spot: “Holiday Medley with Victoria Justice and Max Schneider”
  • Executive Creative Director: Michael Boychuk
  • Group Creative Director: Lawrence Lee
  • Content Strategy & Development Manager: Mark Book
  • Executive Producer: Michael Rafayko
  • Director: Kurt Schneider
  • VP Account Director: Andrew Melone
  • Account Executive: Jake Bruene
  • Production Company: Noodlehouse Studios
Thursday
Nov082012

Watch Live: What Does ‘Premium’ Mean In A DSP Age? 

November 8 Update: Didn't get to see the panel? OMMA has video of it, enclosed below.

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Today at 9:45am EST, Digitas' Adam Shlachter, SVP of Media / North America Digital Media Video Lead, explores what really counts as premium inventory in today's media landscape. He's joined by a panel of other leading media executives as they discuss where buyers are finding premium inventory, and what they're willing to pay for it. Watch the panel live below, and follow @Digitas and #MPOMMA on Twitter for more insights.

What Does 'Premium' Mean In A DSP Age?

Everyone clams to have ‘premium’ inventory, from the marquee media brands to the commonest performance network. But after three years in which display advertising was defined by demand side platforms and high-tech targeting and trading technologies, what is premium now? Context – a clean-well-lit trusted brand place? Format? High impact ‘rising stars’ and native ad units? Laser targeting? Or just pure performance? We go to the media buyers to ask how they are defining premium now. Where and for what are they willing to pay premium prices. And how is a DSP economy that tends to depress prices and offer massive cheap scale impacting the role, price and attractiveness of high-priced, high-impact well-placed advertising?

Moderator: Amy Auerbach, Senior Partner, Planning Director, Mediacom

Panelists:

-Adam Shlachter, SVP, Media, Digitas (@shlaq)
-Jared Belsky, EVP, 360i
-Serge Delgrosso, Head of Media, SapientNitro
-Steve Minichini, President, Interactive Marketing, TargetCast
-Veronika Ward, Director of Digital/East, OMD

Friday
Oct122012

'Cybergeddon': Yahoo And 'CSI' Creator Unveil New Digital Content Strategy

As the marketing and distribution of online video continues to evolve, Yahoo! and 'CSI' creator Anthony Zuiker have unveiled a new digital strategy that has the potential to significantly change the medium. By digitally releasing the new series ‘Cybergeddon’ into 10-minute installments, three episodes at a time, they're trying something pretty innovative with both episode length and appointment viewing. Digitas’ Eric Korsh, VP/Group Director of Brand Content, looks at the progress and potential of digital distribution, and what sets ‘Cybergeddon’ apart from other recently released web series.

Check out Eric's piece on MediaPost, or in the document below.

'Cybergeddon': Yahoo and 'CSI' Creator Unveil New Digital Content Strategy

Tuesday
Oct092012

Jenn-Air: Not Your Average Print Ad

Jenn-Air has taken traditional print campaigns to the next level by incorporating digital components that lead consumers to a bigger interactive experience. Digitas and the brand have partnered with Bon Appetit to develop co-branded print and video content featuring Celebrity Chef, Donatella Arpaia, in the October issue of Bon Appetit.

Through the developed print materials and video content, Jenn-Air has introduced Arpaia – who recently remodeled the kitchen of her Connecticut summer home with Jenn-Air appliances -  as the newest Maven in the Master Class series which features video content and insights from noted designers and chefs.

This campaign includes the development of a three page advertorial and a single page custom brand ad to support the super-premium positioning of Jenn-Air within the October issue of Bon Appetit. It promotes continued customer engagement with the Master Class video series through two new branded videos and the development of a Donatella Arpaia landing page within the existing microsite experience.

You can check out both videos here: "Timing Your Party Beautifully" and "Simply Stylish Entertaining."