On February 13, Taco Bell® transformed a quiet flower shop into the coolest taco speakeasy in NYC and let one lucky fan unlock it for the rest of the city. Four hours. 11 hidden cameras. 800 Cool Ranch® Doritos Locos Tacos (DLT). That. Just. Happened. Who will sample the Cool Ranch® DLT next?
Fans didn’t have to wait long to find out. Yesterday, devoted followers in Dallas embarked on a similar quest to discover the DLT speakeasy. They followed the Tweet. They traveled to Lovers Lane Barber Shop.They whispered “I want to look cool”—and their wishes were granted as they were handed a Cool Ranch® DLT.
Worth the trek? We think so—just check out the Vine video previewing the mighty Cool Ranch® DLT for proof.
Stay tuned for the next hunt. Keep following @TacoBell for further information.