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Entries in Digitas (276)

Thursday
Feb022012

RSVP for Social Media Week at Digitas!

It's coming: Social Media Week is just a couple of weeks away, so now's the time to reserve your spot. At Digitas, we're hosting four panels on February 15 in New York. Check out the agenda below for a day full of stimulating discussions on global collaboration, social media technologies and strategies, social commerce and content.

One of our partners is also sweetening the deal: tell Social Flow what your secret weapon in social media is and you could win a free Kindle Fire. Get more details here.

Can't make it to New York? We'll be live-tweeting each of these events - follow @Digitas and #SMWdigitas on Twitter for updates. You can also find these on our Facebook page.

Wednesday, February 15, 2012:

10AM – 11AM: Who Runs the World: A Virtual Panel on Women & Global Entrepreneurship
All over the world, start-up culture and technology innovation are in full swing. From Silicon Valley to Spain, young companies are seeking to change the way we consume and use technology — and women are at the forefront. Hosted in conjunction with Women 2.0 and the Digitas Women’s Network, this panel brings together women from around the world to discuss the local and global collaboration that supports start-up culture, what inspirations and challenges they face as entrepreneurs, and what brands and consumers can learn from cross-cultural experiences. We will use a video conference platform to bring together our international panelists.

Moderator: Seema Mody, Reporter, CNBC (@seemacnbc)

Speakers:

- Patricia Araque, Ellas 2.0 (@patriciaaraque)
- Aulia Halimatussadiah, #StartupLokal
(@salsabeela)
- Sepideh Nasiri, Women 2.0

- Jing Zhou, Girl2 Ad Network, (@acrosstheC)


For registration details, please visit: http://socialmediaweek.org/event/?event_id=1927

12PM – 2PM: What's Your Secret Weapon in Social: A Panel and Luncheon Discussion
What separates humdrum brands from those that stimulate millions of interactions with value that lives on beyond Twitter or Facebook? Top practitioners in the field have honed their social media marketing strategies and campaign executions down to a science.

Hosted by Digitas and Social Flow and moderated by Digiday editor-in-chief Brian Morrissey, this panel will zero in on the secret weapons used to overcome common social media challenges, such as driving engagement, creating and sourcing content and attracting new fans and followers. Whether it’s an app, an attitude or an approach, these experts will arm attendees with strategies and tips they can implement to meet their marketing objectives and change their game in social.

Moderator: Brian Morrissey, Editor-in-Chief, Digiday (@bmorrissey)

Panelists:

- Jordan Bitterman, SVP/Social Marketing Practice Lead, Digitas (@jordanbitterman)
- George Smith, Sr. Manager, Social and CRM Strategy, Pepsico Global (@GeorgeGSmithJr)
- Michael Chin, Social Flow (@sirmichael)

For registration details, please visit: http://socialmediaweek.org/event/?event_id=1934

4:30PM — 5:30PM: Social Commerce: The Next Step

Throughout 2011, we saw social marketing and social commerce connect consumers in new ways with sellers, services, vendors and brands. As we enter into the next phase of social commerce, how will brands and retailers move their strategies even deeper into their consumers’ graphs? In a panel organized by Digitas, industry thought leaders from Facebook, Buddy Media and Moontast will debate and define social commerce 2.0 and how brands can leverage the right technologies and their followers’ increasing comfort with the convenience of and offers associated with buying directly within social channels… and take it a step further.

Moderator: Beth McCabe, Vice President, Social Marketing & Technology, Digitas (@bethlet)

Panelists:

- Dan Reich, Director of Account Management, Buddy Media (@DanReich)
- Tim Putnam, Moontoast (@thetcp)
- Neha Kulkarni, Senior Account Manager, Facebook

For registration details, please visit:http://socialmediaweek.org/event/?event_id=1935

6:30PM — 9:00PM: BigScreen LittleScreen: Web Video Content Screenings and Discussion
BigScreen LittleScreen is the premiere New York City showcase for web video producers and this month we are celebrating Social Media Week! Join Matt Semel (@mattsemel)and Paul Kontonis (@kontonis) as we celebrate the content and the creators of original high-quality web video.

Speakers:
- TIME TRAVELERS presented by Pooky Amsterdam (@pookymedia)
- IT'S YOU NOT ME presented by Renee Kay
- WHISTLESTOP presented by Matthew Semel (@mattsemel)
- GOOD PEOPLE IN LOVE presented by Tina Cesa Ward (@tcwnyc)

Created to help support and encourage the growth of the web TV community, BigScreen LittleScreen screens some of the newest web series and creative developments in web video. And we serve beer!

From original web series to branded entertainment, creators get a chance to screen their work and to discuss the how's, why's, and what's of their production. We focus on the development, talent, production and distribution of the web video. And if you can't make it, every month you can follow #bslsnyc on Twitter for live updates.

For registration details, please visit: http://socialmediaweek.org/event/?event_id=1692

Tuesday
Jan312012

Digitas Takes Top Honors As OMMA’S Agency of the Year: Gold

We're proud to announce that we were given top honors last night at the ceremony for OMMA’s Agency of the Year: Gold! Our VivaKi sister agency MediaVest was also honored in the Media Planning category.

This is the third time in five years that OMMA has honored Digitas as one of its agencies of the year, and the second time that Digitas has been awarded the top prize.

“At Digitas, we’re passionate about three things: people, relationships, and outcomes,” says Colin Kinsella, CEO, Digitas North America. “This honor from OMMA is all about the first one, because I could not be more amazed by the creativity and ambition of our people. Our Agency of the Year award goes out to the entire Digitas community: their work inspires consumers to action and it inspires me, every day.”

In its Agency of the Year write-up, Digitas is honored by OMMA Magazine for a number of market-moving campaigns, including but not limited to Aflac’s “Search for the New Duck”, the Delta “Ideas in Flight” partnership with TED, and American Express’ “Small Business Saturday,” the first national holiday supporting small businesses.

We were also praised for a number of industry innovations, including the launch of the Digitas Mobile Lab, a new mobile partnership with Google, and the fourth successful year of The NewFront, the premier online content marketplace for brands.

Lincoln Bjorkman, CCO for Digitas North America, accepts the award.

Get more details in the press release here, and see why OMMA Magazine sums Digitas up as “an agency built for performance.”

Monday
Jan302012

#WHTweetUp: Live from the State of the Union

The stats are in: for this year’s State of the Union address, 38 million people tuned-in via television and 3 million people watched the livestream. But better yet, the White House offered Twitter followers a chance to join them live in DC to watch the State of the Union Address with Administration officials and fellow ‘tweeps’. 

Last Tuesday, I arrived bright and early and joined my fellow citizens at the South Gate of the White House for our public tour.  From there, we went to the White House Conference Center across the street where about twenty of us were able to meet Instagram Co-Founder Mike Krieger and US Chief Technology Officer, Aneesh Chopra.  I loved the energy of the team and the fact that Mike K. was asked to sit in the First Lady’s box during the State of the Union.  My fellow Tweeters came from thirteen states and included a history teacher, a librarian and other media professionals. 

We re-grouped at the Old Executive Building at 7:45pm for the big #WHTweetUP event.  About a hundred of us sat in the second auditorium and were greeted by Macon Phillips, the White House Director of New Media.  At 9pm the lights went down and the room was illuminated by at hundreds of laptops, iPads and mobile devices. It felt like I was sitting at NASA, watching a major launch.

The room was equipped with a live feed of the speech with accompanying infographics and supporting data for us to tweet out to our followers.  The room was abuzz – and so was Twitter, with over 766,681 #SOTU tagged tweets.  The most discussed topic was #education, which paralleled the responses in the auditorium.  At the conclusion of the speech, we were joined by five top administration officials,  including  secretary of Education Arne Duncan, who took questions from Facebook, Twitter and Google+ along with questions from the room.

The State of the Union event took full advantage of digital and social platforms to open up the White House and engage citizens in discussions.  By rewarding their most engaged followers, enabling a memorable experience and unlocking exclusive content for followers, it was a best-in-class example of building an active brand.

- Amie Green, Associate Director, Marketing, Digitas.

For more of Amie’s insights, follow her on Twitter: @smit. And check out @Digitas to see what she tweeted during the State of the Union!

 

Wednesday
Jan252012

MediaPost's Mobile Insider Summit: Watch Chia Chen Live

January 27 Update: Didn't get a chance to watch the livestream? Check out the video from Chia Chen's panel below.

______________________________________________________________________________________________________

2011 was the ‘year of mobile catch-up.’ Brands and their agencies scrambled to create mobile web sites, apps and marketing strategies to meet a breathtaking consumer adoption of Post-PC access. Lesson learned. Now it is time to move from mobile presence to mobile persistence.

Digitas’ Chia Chen, SVP, North American Mobile Practice Lead helps kick off MediaPost’s Mobile Insider Summit with the conference's first big panel, “From Mobile to Mobility: Synching Brands With People’s Lives."

Agency executives grapple with the problem of “mobility” – how can brands craft multi-screen, cross-platform relationship strategies with customers. As consumers move from TV to desktop to smartphone, to in-car to tablet, understanding consumer “mobility” is key. If digital media is now fully mobilized, then brands have to adapt not only to a range of customer use cases, but to different user “moods and modes” and levels of interactivity and engagement. “Relationship” is no longer a trite metaphor for marketing. The next great stage of brand presence on a handset requires that marketers synchronize with people’s lives.

Moderator: Joy Liuzzo, VP, Director, InsightExpress, @jliuzzo

Panelists:

- Chia Chen, SVP, North American Mobile Practice Lead, Digitas (@talk2chia)
- Geoffrey Handley, Co-Founder, The Hyperfactory
- Calynn Krieger, Account Director, AKQA Mobile
- Phuc Truong, Managing Director, U.S. Mobile Marketing, Mobext/Havas

Tuesday
Jan242012

NATPE 2012 Live: Special Edition of BigScreen LittleScreen

January 24 Update: The special NATPE edition of BigScreen LittleScreen is over but the conference will continue streaming here tomorrow! And once NATPE has posted the recorded version of this panel, we'll upload it here as well.

____________________________________________________________________________________________________

New original web series content is coming online at a furious rate. From independent producers to studios and networks, the content spans all genres and audiences. BigScreen LittleScreen, the monthly event devoted to celebrating and supporting innovation in the creative side of web video, will be selecting some of the finest examples of premium original content that will help shape the online video industry in 2012.

Co-moderators Matt Semel, co-founder of 10ton, and Paul Kontonis, VP/Group Director Brand Content, The Third Act, Digitas and Chairman of the International Academy of Web Television, will present an insider's look at the people and the content behind some of the most anticipated original video programs created for broadband distribution. Our hosts are joined by an expert panel that will share their feedback on each project, followed by networking with industry peers, artists, executives, producers, and more.
 



Panelists:
- David Tochterman, Head of Digital Media, Innovative Artists
- Terence Gray, Founder and Executive Director, New York Television Festival
- Tamara Krinsky, New Media Program Manager, Writers Guild of America, West
- Andy Marks, General Manager, MATTER
- Kiki Flynn, Creative Producer, XCAL Worldwide - Sport/Lifestyle/Fitness
- Marquis Smalls, Screenwriter/Producer, HomeGrown Productions
- Annunziata Gianzero, Actor/Writer/Producer, Ivy Media Group, Inc
- Dan Weinstein, Partner & Talent Manager, Collective Digital Studio (a Division of The Collective)
- John Hoyos, Writer/Producer, DigiSnacks