It's coming: Social Media Week is just a couple of weeks away, so now's the time to reserve your spot. At Digitas, we're hosting four panels on February 15 in New York. Check out the agenda below for a day full of stimulating discussions on global collaboration, social media technologies and strategies, social commerce and content.
One of our partners is also sweetening the deal: tell Social Flow what your secret weapon in social media is and you could win a free Kindle Fire. Get more details here.
Wednesday, February 15, 2012:
10AM – 11AM: Who Runs the World: A Virtual Panel on Women & Global Entrepreneurship
All over the world, start-up culture and technology innovation are in full swing. From Silicon Valley to Spain, young companies are seeking to change the way we consume and use technology — and women are at the forefront. Hosted in conjunction with Women 2.0 and the Digitas Women’s Network, this panel brings together women from around the world to discuss the local and global collaboration that supports start-up culture, what inspirations and challenges they face as entrepreneurs, and what brands and consumers can learn from cross-cultural experiences. We will use a video conference platform to bring together our international panelists.
Moderator: Seema Mody, Reporter, CNBC (@seemacnbc)
For registration details, please visit: http://socialmediaweek.org/event/?event_id=1927
12PM – 2PM: What's Your Secret Weapon in Social: A Panel and Luncheon Discussion
What separates humdrum brands from those that stimulate millions of interactions with value that lives on beyond Twitter or Facebook? Top practitioners in the field have honed their social media marketing strategies and campaign executions down to a science.
Hosted by Digitas and Social Flow and moderated by Digiday editor-in-chief Brian Morrissey, this panel will zero in on the secret weapons used to overcome common social media challenges, such as driving engagement, creating and sourcing content and attracting new fans and followers. Whether it’s an app, an attitude or an approach, these experts will arm attendees with strategies and tips they can implement to meet their marketing objectives and change their game in social.
Moderator: Brian Morrissey, Editor-in-Chief, Digiday (@bmorrissey)
- Jordan Bitterman, SVP/Social Marketing Practice Lead, Digitas (@jordanbitterman)
- George Smith, Sr. Manager, Social and CRM Strategy, Pepsico Global (@GeorgeGSmithJr)
- Michael Chin, Social Flow (@sirmichael)
For registration details, please visit: http://socialmediaweek.org/event/?event_id=1934
4:30PM — 5:30PM: Social Commerce: The Next Step
Throughout 2011, we saw social marketing and social commerce connect consumers in new ways with sellers, services, vendors and brands. As we enter into the next phase of social commerce, how will brands and retailers move their strategies even deeper into their consumers’ graphs? In a panel organized by Digitas, industry thought leaders from Facebook, Buddy Media and Moontast will debate and define social commerce 2.0 and how brands can leverage the right technologies and their followers’ increasing comfort with the convenience of and offers associated with buying directly within social channels… and take it a step further.
Moderator: Beth McCabe, Vice President, Social Marketing & Technology, Digitas (@bethlet)
For registration details, please visit:http://socialmediaweek.org/event/?event_id=1935
6:30PM — 9:00PM: BigScreen LittleScreen: Web Video Content Screenings and Discussion
BigScreen LittleScreen is the premiere New York City showcase for web video producers and this month we are celebrating Social Media Week! Join Matt Semel (@mattsemel)and Paul Kontonis (@kontonis) as we celebrate the content and the creators of original high-quality web video.
- TIME TRAVELERS presented by Pooky Amsterdam (@pookymedia)
- IT'S YOU NOT ME presented by Renee Kay
- WHISTLESTOP presented by Matthew Semel (@mattsemel)
- GOOD PEOPLE IN LOVE presented by Tina Cesa Ward (@tcwnyc)
Created to help support and encourage the growth of the web TV community, BigScreen LittleScreen screens some of the newest web series and creative developments in web video. And we serve beer!
From original web series to branded entertainment, creators get a chance to screen their work and to discuss the how's, why's, and what's of their production. We focus on the development, talent, production and distribution of the web video. And if you can't make it, every month you can follow #bslsnyc on Twitter for live updates.
For registration details, please visit: http://socialmediaweek.org/event/?event_id=1692