Update: Didn't get to see the event? Check out video from the Branded Content session below.
With the Digitas NewFront just 10 days away, get caught up on the digital content space with the Digiday Video Upfront. They're livestreaming today's conference, including a panel with Stephanie Sarofian, Managing Director of The Third Act:, the brand content unit of Digitas.
Stephanie's session begins at 4:20PM EST. Watch it below, and follow @Digitas and #Digiday on Twitter for live updates!
Branded Content: Does It Work?
Branded content has proven to be an effective form of advertising in traditional mediums, but how effective is it when it comes to online video -- and what is the best approach? Hear from a brand that has gotten it right.
Moderator: Giselle Abramovich-Tsirulnik, senior editor-brands, Digiday
- Stephanie Sarofian, svp, managing director, The Third Act:, the brand content unit of Digitas
- Matt Stein, vp promotions and creative services, BBC America
- Jon Steinberg, president, Buzzfeed