We’re live from the Digitas NewFront! We’ll be recapping sessions all day. Watch it live on DigitasNewFront.com, and follow Digitas on Twitter and Tumblr for updates. Tweet #NewFronts to join the conversation.
Today’s NewFront event opened with Doug Rushkoff, author of Present Shock: When Everything Happens Now. Rushkoff contends that in today’s always-on world humans and businesses have a new relationship with time.
“The opportunity is to unwind brand mythologies; we’re no longer living in a world with a beginning, middle and end.”
So how do you tell that advertising story? The only real choice is for the brand to BE the story. Rushkoff proclaimed, “Turn the company into something worth talking about. Our job is to not cover-up but do the things that comprise a non-fiction story happening in real-time.”
The thesis presented in Present Shock sets the stage for this year’s Digitas NewFront theme: Your Brand is Alive. Today brands must also be thinking and acting to align with their customers – in the here and now.
Today’s New Front live-blogging was done by Digitas’ Amie Green. For more insights from Amie – Follow her on Twitter @Smit