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Entries in Client Campaigns (2)

Wednesday
May212014

Whirlpool: What Does Your #Fridgie Say About You?

Confucius once said, “To look inside my fridge is to peer inside my soul.”

Okay…. maybe that's a stretch. But the truth is, we can learn a lot about someone’s life from what’s inside his or her fridge - and every household has a style all its own.

To celebrate the launch of Whirlpool’s new French Door Refrigerator with flexible storage, Whirlpool and DigitasLBi are asking people everywhere to open their refrigerator doors and show the world their #fridgie. More than just a new kind of selfie, a #fridgie is a snapshot of your life through the lens of what’s in your fridge.
 
How to take a #fridgie:

1.     Go home and snap a #fridgie
2.     Share on Facebook, Twitter or Instagram.
3.     Don’t forget to include #fridgie and @WhirlpoolUSA

Wednesday
Feb202013

Taco Bell Previews Cool Ranch Doritos Locos Tacos via Twitter and Speakeasies

On February 13, Taco Bell® transformed a quiet flower shop into the coolest taco speakeasy in NYC and let one lucky fan unlock it for the rest of the city. Four hours. 11 hidden cameras. 800 Cool Ranch® Doritos Locos Tacos (DLT). That. Just. Happened. Who will sample the Cool Ranch® DLT next?

Fans didn’t have to wait long to find out. Yesterday, devoted followers in Dallas embarked on a similar quest to discover the DLT speakeasy. They followed the Tweet. They traveled to Lovers Lane Barber Shop.They whispered “I want to look cool”—and their wishes were granted as they were handed a Cool Ranch® DLT.

Worth the trek? We think so—just check out the Vine video previewing the mighty Cool Ranch® DLT for proof. 

Stay tuned for the next hunt. Keep following @TacoBell for further information.