Jenn-Air has taken traditional print campaigns to the next level by incorporating digital components that lead consumers to a bigger interactive experience. Digitas and the brand have partnered with Bon Appetit to develop co-branded print and video content featuring Celebrity Chef, Donatella Arpaia, in the October issue of Bon Appetit.
Through the developed print materials and video content, Jenn-Air has introduced Arpaia – who recently remodeled the kitchen of her Connecticut summer home with Jenn-Air appliances - as the newest Maven in the Master Class series which features video content and insights from noted designers and chefs.
This campaign includes the development of a three page advertorial and a single page custom brand ad to support the super-premium positioning of Jenn-Air within the October issue of Bon Appetit. It promotes continued customer engagement with the Master Class video series through two new branded videos and the development of a Donatella Arpaia landing page within the existing microsite experience.