Leading business news publication, Crain’s Chicago Business, has honored Brooke Skinner on its annual “40 Under 40” list, which recognizes rising talent in the Chicago market.
As SVP and Brand Strategy Lead for the Chicago and San Francisco sectors of Digitas, Skinner is responsible for the $1 billion Team Sprint account, and has also helped win several global brand accounts. She has quadrupled the size of her team to 16 since joining Digitas in 2011.
Skilled at reaching audiences across media channels, Skinner says advertising today is “all about what’s going to motivate people to engage with a particular product, service, and company. It’s no longer just about, ‘What are we going to say to you?’”
“She is an extraordinary observer of the human condition,” says Tony Weisman, president of Digitas Chicago. “When I met her five years ago, when we were both working at DraftFCB, I immediately recognized her as a rare talent. Today, she’s the best planner in Chicago.”