Real-time marketing has the power to support and drive the long-term narrative of any brand. It’s not just about accumulating likes on Facebook, retweets on Twitter, or views on YouTube. It’s about engaging with your customers and adding value to their lives at every touch point.
That said, in its present state, most agency and brand internal infrastructure, as well as external processes, are unequal to the tasks required of RTM. After all, when a period TV series from the 1960’s closely resembles most of today’s agency and client staff models, it might be time for a change.
DigitasLBi partnered with content marketing platform Newscred to explore the ins-and-outs of RTM, and what marketers should do differently, with a focus on:
- How to set up your real-time marketing team, and the new skillsets/talent involved
- The new agency-client relationship
- Turning real-time campaigns into long-term success
"The people who are successful in this space are all in. They have media attached to it, a production budget, and a dedicated team focused on it. You need to have that in place to be successful.“ - Anne-Marie Kline, SVP, Social Content / Managing Director, BrandLIVE, DigitasLBi
Featuring interviews with six of our executives and case studies from across the industry, you can download the whitepaper for free on Newscred's website; plus see excerpts and additional insights in Ad Age and CMO.com