DigitasLBi and KitchenAid Launch “There’s So Much More to Make,” The Brand’s Largest Integrated Campaign To-Date
"With Bolognese behind you, there's tartlets to take on, and crazy knife skills to perfect. There's you and your kitchen, and your fearless disposition."
KitchenAid is challenging consumers to create more, instead of settling for blasé in the kitchen.
We recently partnered with the brand to debut three new online advertising videos as part of their fully integrated campaign, “There’s So Much More To Make.” KitchenAid allocated more money into digital and traditional marketing and launched all elements of the campaign simultaneously—from PR, to advertising, to digital, to social. The tone of the campaign mirrors the brand’s message: KitchenAid appliances facilitate more efficient time spent in the kitchen and the creation of more interesting and challenging meals.
The two 30-second videos and one 15-second spot will run on Hulu, BrightRoll’s network of Web properties, and on TV during PBS’ “Martha Stewart’s Cooking School” and “Martha Bakes” from August 15 through the end of 2013. KitchenAid is also placing print ads in publications such as Food & Wine and Bon Appetit as well as posting cooking tips on their brand blog, partners’ blogs, Facebook, Twitter, Instagram, and Pinterest. These posts will feature recipes for each of the items shown in the ads.
Get more details on the campaign in Adweek., and check out one of the videos below.