We’re live from the DigitasLBi NewFront! We’ll be recapping sessions all day. Watch it live here, and tweet #NewFronts and @Digitas to join the conversation. Plus, get more recaps, photos, tweets, and more from all the NewFront events here.
Tony Weisman, CEO of DigitasLBi North America, takes the stage to welcome the crowd to DigitasLBi’s 7th annual NewFront, part of the third annual Digital Content NewFronts—of which we are the only agency founding partner.
As Tony explains it, in the last three years, we’ve already seen evidence that the premium online video market is at the tipping point. As just one example, the Amazon-HBO deal announced last week is a harbinger of the post-TV streaming video market, and the future of television.
But the marketplace is chaotic. Not a day goes by without a scary headline that’s passed along and shared among the ranks. But not today. Today isn’t about fear—it’s about being fearless. It’s about being bold and decisive. Today we explore the native digital landscape through the theme of Fearless: how I led a brand to greatness in an age of uncertainty.