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Thursday
May012014

DigitasLBi NewFront: Get Out of Your comfort zone

We’re live from the DigitasLBi NewFront! We’ll be recapping sessions all day. Watch it live here, and tweet #NewFronts and @Digitas to join the conversation. Plus, get more recaps, photos, tweets, and more from all the NewFront events here.

Tony Weisman, CEO of DigitasLBi North America, takes the stage again to introduce Joshua Davis and Joshuah Bearman, writers and co-founders of Epic Magazine and writers of Oscar winning movie Argo.

Weisman leaves us with a major announcement: In an exclusive and first “pulp non-fiction” alliance between Epic Digital and an agency, DigitasLBi will have “first look” for a period of 24 months on the real stories they surface, and will be story collaborators and creators for our clients. Epic Magazine finds real stories about some of the most unassailable content in the world. Stories surfaced and told by journalists who scour the globe for the amazing, the obscure and the extraordinary. Epic currently has 20+ real life stories in development across Hollywood with FOX Studios, HBO and Warner Brothers.

Davis opens his remarks with two improbable stories of entering arm wrestling and sumo wrestling competitions around the world despite his relatively slight frame. His point? "Getting out of my comfort zone was always good."

Bearman ties the message back to Epic Magazine: Brands must push storytelling boundaries to get through to their audience.

Stay tuned over the next 24 months.

Written by Judah Levine, Manager, Social.Content, DigitasLBi.

Thursday
May012014

DigitasLBi NewFront: Core Values of a Brand

We’re live from the DigitasLBi NewFront! We’ll be recapping sessions all day. Watch it live here, and tweet #NewFronts and @Digitas to join the conversation. Plus, get more recaps, photos, tweets, and more from all the NewFront events here.

Remi Carlioz, PUMA’s Global Head of Consumer Communications, goes 1-on-1 with Adam Ostrow, Mashable’s Chief Strategy Officer, for “17 minutes of honesty.”

Ostrow starts off the conversation with a thought-provoking question: How important is it for brands to be about more than products?

“People remember brands for the way they behave and help us behave,” Carlioz responds. “Brands are all about values. We lend the strength of our business to the underdogs, the underdog in ourselves."

Carlioz stresses an important lesson: approach your brand and your business persona with the same core values you embody outside of the workplace. “I try to behave as a brand the way I behave in my personal life,” he says. Carlioz categorically rejects “it’s just business," the common excuse for pursuing business success at the expense of core values.

Carlioz leaves us with a challenge: always question the status quo.

"It's easy to be brave and change things," he says. "You can change things 10 times a day by questioning common wisdom."

Written by Judah Levine, Manager, Social.Content, DigitasLBi.

Thursday
May012014

DigitasLBi NewFront: Disruption is Healthy

We’re live from the DigitasLBi NewFront! We’ll be recapping sessions all day. Watch it live here, and tweet #NewFronts and @Digitas to join the conversation. Plus, get more recaps, photos, tweets, and more from all the NewFront events here.

Jason Silva, Host of National Geographic's Emmy nominated series Brain Games, takes the stage to discuss our addiction to novelty. “If you don’t have ADD today, you’re not paying attention,” he says.

His series is meant to invigorate the audience in two minutes or less, the extent of our attention span, according to Silva. “Disruption is the name of the game,” he proclaims.

Silva urges us to embrace fearlessness and transcend the status quo.

“All things good and great come at the edge of our comfort zones," Silva says.

The lesson: disruption is healthy.

Written by Judah Levine, Manager, Social.Content, DigitasLBi.

Thursday
May012014

DigitasLBi NewFront: Fearless Replaces Fear

We’re live from the DigitasLBi NewFront! We’ll be recapping sessions all day. Watch it live here, and tweet #NewFronts and @Digitas to join the conversation. Plus, get more recaps, photos, tweets, and more from all the NewFront events here.

Tony Weisman, CEO of DigitasLBi North America, takes the stage to welcome the crowd to DigitasLBi’s 7th annual NewFront, part of the third annual Digital Content NewFronts—of which we are the only agency founding partner.

As Tony explains it, in the last three years, we’ve already seen evidence that the premium online video market is at the tipping point. As just one example, the Amazon-HBO deal announced last week is a harbinger of the post-TV streaming video market, and the future of television.

But the marketplace is chaotic. Not a day goes by without a scary headline that’s passed along and shared among the ranks. But not today. Today isn’t about fear—it’s about being fearless. It’s about being bold and decisive. Today we explore the native digital landscape through the theme of Fearless: how I led a brand to greatness in an age of uncertainty.

Thursday
May012014

DigitasLBi NewFront: Why CVS Stopped Selling Tobacco

We’re live from the DigitasLBi NewFront! We’ll be recapping sessions all day. Watch it live here, and tweet #NewFronts and @Digitas to join the conversation. Plus, get more recaps, photos, tweets, and more from all the NewFront events here.

Journalist and TV host Meredith Vieira opens up by sharing her excitement for launching a new digital channel, Lives, which allows her to "take risks and provoke conversation." Her message to all brands looking to engage consumers: "I'm right there with you all."

Helena Foulkes, EVP CVS Caremark & President CVS/Pharmacy, joins Vieira to discuss the decision to ban tobacco from its stores. "It was becoming more and more uncomfortable" to answer questions about why a wellness company sold tobacco, which accounts for 480,000 deaths a years.  "We got to the point where we knew it was the right thing to do," Foulkes said.

Foulkes says she underestimated how everyone has a personal story related to tobacco and noted that the announcement unleased a lot of powerful emotions. According to Foulkes, 7 out of 10 people who smoke want to quit and it takes 7-9 attempts to quit successfully. To help smokers succeed, Foulkes announces that CVS is launching the largest smoking cessation campaign ever this year.

She leaves us with four business lessons that can also be applied to quitting smoking:

  • Go big or go home
  • Plan for great
  • Be a marathoner
  • Do things from a purpose-driven perspective

The takeaway? Don't be afraid to take a risk even if it represents a dramatic shift in your business model or lifestyle. You may wonder why you waited so long in the first place.

Written by Judah Levine, Manager, Social.Content, DigitasLBi.