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Tony Weisman, CEO of DigitasLBi North America, takes the stage again to introduce Joshua Davis and Joshuah Bearman, writers and co-founders of Epic Magazine and writers of Oscar winning movie Argo.
Weisman leaves us with a major announcement: In an exclusive and first “pulp non-fiction” alliance between Epic Digital and an agency, DigitasLBi will have “first look” for a period of 24 months on the real stories they surface, and will be story collaborators and creators for our clients. Epic Magazine finds real stories about some of the most unassailable content in the world. Stories surfaced and told by journalists who scour the globe for the amazing, the obscure and the extraordinary. Epic currently has 20+ real life stories in development across Hollywood with FOX Studios, HBO and Warner Brothers.
Davis opens his remarks with two improbable stories of entering arm wrestling and sumo wrestling competitions around the world despite his relatively slight frame. His point? "Getting out of my comfort zone was always good."
Bearman ties the message back to Epic Magazine: Brands must push storytelling boundaries to get through to their audience.
Stay tuned over the next 24 months.
Written by Judah Levine, Manager, Social.Content, DigitasLBi.