Top
Find It On Distillery
RSS Reader
@digitas
Navigation
Thursday
Apr262012

Digitas Newfront 2012: Stars of the Social Screens

We’re live from the Digitas NewFront! We’ll be recapping sessions all day. Watch it live on DigitasNewFront.com, and follow @Digitas and #NewFront on Twitter for updates.

What do Charlie Sheen and the Dalai Lama have in common?

Piers Morgan of CNN and emerging online stars explore the role of authenticity as the key to success in the "new artform" that is digital content.

Michelle Phan (aka Rice Bunny) has become the most subscribed YouTube personality of all time, ammassing over 119MM views and counting. But how? Michelle explains her ascent. The barriers to entry have been torn down. A webcam and a rich, authentic story is all you need to connect with viewers and ripple through the social web.

Authenticity continues to carry through the discussion.

Felicia Day explains her personal, authentic relationship with her fans. 

"I know my audience, and my fans know me. They know when it's the real me coming through."

Emmy and Tony Award-winning Actress, Kristin Chenoweth, emphasizes the importance of being in tune with consumers and fans. If you're not in touch and aren't delivering what they want, they'll tune out or just make content themselves.

When brands and talent work together and listen to what's real to consumers, digital content means big opportunities when done right.

Today, it seems the audience is the new executive producer.

Today's NewFront live-blogging was done by Digitas' Alex Jacobs. Read the next entry here. For more insights from Alex, follow him on Twitter - @alexjakes.

Thursday
Apr262012

Digitas Newfront 2012: Andrew Ross Sorkin Takes the Stage

We’re live from the Digitas NewFront! We’ll be recapping sessions all day. Watch it live on DigitasNewFront.com, and follow @Digitas and #NewFront on Twitter for updates.

"How one tweet can turn into 11,000... We're not only readers, we're all reporters ourselves."

Andrew Ross Sorkin of the NY Times takes the stage to introduce the Digitas New Front 2012, illuminating insights on how publishers, brands and consumers are creating and consuming content to reshape the contemporary media landscape. 

Today's NewFront live-blogging was done by Digitas' Alex Jacobs. Read the next entry here. For more insights from Alex, follow him on Twitter - @alexjakes.

Wednesday
Apr252012

DCNF: The AOL NewFront

Digitas is recapping events from the Digital Content NewFronts! Stay tuned for posts every day, and on April 26, we'll be live-blogging various sessions from our own event, the Digitas NewFront.

AOL prides itself on being the brand company—believing in the power of brands and the creation of memorable experiences for consumers. At the AOL NewFront, they put together a panel of editors from some of their own biggest brands, such as Engadget and The Huffington Post, to talk about what makes a brand special and how marketers can use digital to engage consumers. One of the biggest takeaways was ease: make it easy for people to comment on and engage with your page—make it as easy as watching television.

Later on, Arianna Huffington took the stage to talk about several new launches for The Huffington Post. Among what was unveiled: a magazine iPad app called Huffington., and a new mobile app (in-progress) that reads your stress level and works to help you correct it via soothing music, poetry, pictures—whatever you’ve indicated in the past will relax you.

Janet Balis (who will also be speaking at our NewFront event tomorrow) also presented several new AOL original programs, each one aimed at different audiences and interests. One of them, Digital Justice (which actually premiered online yesterday), is a weekly reality show that follows digital forensic investigators as they solve cyber crimes. Another, New Hollywood Films, highlights the next generation of stars by having them direct or act in short digital films.

In the end, some of the biggest buzz in the audience came around the unveiling of AOL On, a new online video network. This AOL video hub will feature 14 content channels and pull from 320,000 short-form videos.

Memorable moment: Arianna Huffington compares reading The Huffington Post news online versus in the Huffington iPad magazine app – “It’s the difference between a one-night stand and long getaway.”

Tuesday
Apr242012

DCNF: The Microsoft Advertising Digital Showcase

Digitas is recapping events from the Digital Content NewFronts! Stay tuned for posts every day, and on April 26, we'll be live-blogging various sessions from our own event, the Digitas NewFront.

Digital has forever changed television. Hosted by popular web series creator Felicia Day, the Microsoft Advertising Digital Showcase provided a lot of valuable insights on not only digital content, but how TV is moving into the space.

NBC News reporter Kate Snow talked about how digital has completely changed her life as a journalist—it’s changed the way she gathers information, connects with people, and presents stories. NBC often posts story previews online before they show them on TV the next day, and Snow has found herself engaging and responding to comments live on the air.

Lloyd Berman, of BermanBraun, talked about the change in consumer habits, and how TV business models haven’t kept up with the pace. Right now, there’s still too much of an emphasis on live ratings. A show can be pronounced dead in the press the night after it airs—and that doesn’t even take into account DVR.

TV executives also have to be conscious of the differences they’ll face when diving into online programming. Digital is a different medium. There’s more niche/targeted audiences, new technologies, and shows are produced much more quickly and cheaply online than on TV. But at the same time, some things will never change. No matter the medium, consumers will always value good quality, storytelling, and talent,

Memorable moment: when Felicia Day introduced herself and her show, The Guild. Bold, smart, and funny, she praised Microsoft for letting her stay true to the content of her show, and made a great host for the day’s events.

Monday
Apr232012

DCNF: The PopSugar NewFront

Digitas is recapping events from the Digital Content NewFronts! Stay tuned for posts every day, and on April 26, we'll be live-blogging various sessions from our own event, the Digitas NewFront.

PopSugar kicked off their Digital Content NewFront premier with cool and passion.  From the freight elevator entrance complete with bar service to the splash of pink lighting and cocktails, the energy was all about women who happen to control more than 80 percent of U.S. spending.

With more than 75 in-house editors of original content, PopSugar boasts 200% year-over-year growth with more than 28 millions unique visitors and 30 million video plays monthly.  Their passion for content was clear on-stage.  The editors of FitSugar, FabSugar, YumSugar and the other properties clearly expressed their love for serving up fun, engaging and enticing original content for women.

They pride themselves on being the first and fastest in positive up-to-the minute news on the entertainment and news women want.  Given the one million strong views of their live red carpet coverage of the Oscars, the launch of a new live 24/7 online network, the promise of real accessible content, and guaranteed audience, PopSugar should without a doubt catch the attention of brands building content strategies.

Memorable Moment:  Seeing how original online live content has become a strong competitor to live TV content.  PopSugar drew one million live views of their live red carpet at the Oscars - a quarter of E! Entertainment's record-breaking audience for one of the biggest TV events of the year.