We’re live from the Digitas NewFront! We’ll be recapping sessions all day. Watch it live on DigitasNewFront.com, and follow @Digitas and #NewFront on Twitter for updates.
What do Charlie Sheen and the Dalai Lama have in common?
Piers Morgan of CNN and emerging online stars explore the role of authenticity as the key to success in the "new artform" that is digital content.
Michelle Phan (aka Rice Bunny) has become the most subscribed YouTube personality of all time, ammassing over 119MM views and counting. But how? Michelle explains her ascent. The barriers to entry have been torn down. A webcam and a rich, authentic story is all you need to connect with viewers and ripple through the social web.
Authenticity continues to carry through the discussion.
Felicia Day explains her personal, authentic relationship with her fans.
"I know my audience, and my fans know me. They know when it's the real me coming through."
Emmy and Tony Award-winning Actress, Kristin Chenoweth, emphasizes the importance of being in tune with consumers and fans. If you're not in touch and aren't delivering what they want, they'll tune out or just make content themselves.
When brands and talent work together and listen to what's real to consumers, digital content means big opportunities when done right.
Today, it seems the audience is the new executive producer.