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Digitas University: A Digitas Education for College Students

Last week, Digitas held its first-ever Digitas University Open House at the New York office. Over 125 of the brightest upcoming and recent college graduates from 32 universities packed the invite-only event to hear top Digitas executives leaders Joanne Zaiac (President  of Digitas New York, Stamford & Atlanta), Matt D'Ercole (Executive Creative Director), and Carl Fremont (Executive Vice President, Media) speak candidly about their career paths and share advice with the future stars of our industry. Here’s some of the key takeaways that students tweeted out during the event:

  • "Don't wait for things to come to you. Get out there." - @naroberts27
  • Never lose your curiosity! It is the driving force for your career. - @Success1O1
  • "Winning together is a culture here @Digitas” - @adarcita
  • Carl [Fremont] said stay focus when something goes wrong. I believe in that too. - @HelenZidane
  • "I love crazy people" -  Matt D'Ercole, on what he looks for in a prospective employee, lol - @dora_says

Attendees were then treated to one-on-one attention from over 60 Digitas employees from various capabilities across the agency and had a chance to see live demos of the latest gadgets, technologies and work. Students also had the opportunity to submit their resumes and chat with Digitas recruiters about internships and full-time opportunities.  Best of all: a lucky few won six-month mentorships with a Digitas executive from their field of interest.

Student attendees chat with Digitas employees at the event.

Digitas University is one of many representations of how the agency aims to uncover talent well-versed in and passionate about the digital marketing, media, technology, and creative aspects of advertising. Other Digitas efforts include an active partnership with Syracuse University’s advertising school (S.I. Newhouse School of Public Communications) where agency employees help professors integrate digital into their curriculum. Digitas also partners with Pace University where students have opportunities to work and learn alongside agency employees that specialize in mobile and social technology on a co-op (or multi-term) basis.

You can learn more about our recruiting events on the Digitas Facebook page.

- Jamie Gribin, Manager, Recruiting, Digitas

For a student’s recap of Digitas University, check out this blog post from @yoliworth at


CES: The IAWTV Awards

January 13 Update: Didn't get a chance to watch the livestream video? The recorded version is available now too! Just fast foward through the video below to minute 35:20 to watch from the beginning of the show. You can also check out the full list of winners here.


January 12: Tonight, the International Academy of Web Television (IAWTV) is holding its inaugural IAWTV Awards at CES. Even if you couldn't make it to Las Vegas, you can still watch the show live! As Paul Kontonis, IAWTV Chairman and Digitas VP of Brand Content, says: "The future of web television has arrived and we are all part of it."


Digitas at CES: The App, Speakers, and More

Going to CES? We’ve partnered with the CEA to guide you through the new tech developments that you just can’t miss with the official 2012 CES app.

Make sure you get the most from the show floor with our self-guided tours. Stay informed with Yahoo!’s daily video updates on the biggest CES announcements. Check out interviews with our executives on the latest trends in mobile, social, and iTV. Get all that and more when you download the app here – the link will take you to a QR code to scan into your phone.

Be sure to check out the Digitas speakers as well! Our iTV Practice Lead Ashley Swartz will be speaking at Digital Hollywood tomorrow with experts from NPR, AOL, Digitas Health, and more. On Wednesday, VP of Brand Content Paul Kontonis will moderate a panel on working with brands and content creators. As chairman of the IAWTV, Kontonis helped organize an entire two-day track focused on the role of digital content at CES - including the first ever IAWTV Awards, which will be livestreamed on January 12.

Finally, get a look at what you can expect from the show this year. Swartz and Kontonis explained the role of connected TVs and online video in the Beet.TV CES Preview, and Social Marketing Practice Lead Jordan Bitterman discusses both the rise of connected products and Digitas' increased role in this year’s show in Adweek.

Following the #CES action on Twitter? Be sure to follow @Digitas and #VivaKiCES for updates from our executives and sister agencies!


Top 10 Reasons To Be A Digitas Intern

Dust off your resume and get in gear – we’re now accepting applications for the 2012 Digitas Summer Internship program! We’ll be hiring 80 interns this summer across our U.S. offices: Atlanta, Boston, Chicago, Detroit, New York, and Stamford. The program lasts 10 weeks – and yes, it’s paid. You can find more information here.

Need more convincing? Elizabeth Sisson, 2011 Digitas Boston intern, has put together a list of the top 10 reasons to come work at Digitas.

Top 10 Reasons To Be A Digitas Intern:

I interned at the Boston office of Digitas this past summer before my senior year at Bentley University.  When I say my experience at Digitas was amazing, that is an understatement. The ten weeks I spent in the Arch Street office were eye opening and invaluable, and it reinforced my decision to enter the Advertising industry post graduation. Here’s what makes the internship great:

1. Get to know and work with other bright interns.

 I had the pleasure of working with about 20 other interns in the Boston office who came from different schools from all over the United States. We all ranged in majors, backgrounds and expertise.

2. Work on a real-life marketing case study over the course of the internship.

The interns took on a case study for a Fortune 500 company. We were asked to build a strategy and develop creative work to fulfill the client’s needs—and our work was actually used!

3. Learn what all the different departments and capabilities do.

If you can’t decide where you’ll best fit in an advertising agency, don’t fret! At Digitas, we had a chance to see what everyone was doing through educational capability sessions from the various departments: Marketing, Creative, Account Planning, New Business, Media, Strategy and Analysis, etc.  It was a great opportunity to network with various experts in the industry and to ask questions regarding their day to day responsibilities.

4. Stay current in the industry with Shared Learning sessions.

Throughout the summer, Digitas hosted training sessions on various up and coming innovations in the advertising and digital space. Two that I found the most valuable were the sessions on gaming and the future of mobile advertising.

5. Give back to the community by participating in an Intern Volunteer day.

The summer 2011 interns went to Cradles to Crayons in Brighton for a day of community service where we helped sort and package toys, clothing, books, and more for disadvantaged children.

6. Do actual hands on work, and make a difference in your capability and company.

You won’t have to worry about getting coffee or making photocopies here.  All interns get their own working space and computer. Your voice will be heard, and your work will be used!

7. Have the opportunity to meet top Digitas executives in and out of the office.

You surely won’t feel like an intern when you’re interacting with top advertising executives. Interns heard stories and backgrounds from numerous top executives. We also had the opportunity to have dinner at Barbara Goose’s house and lunch with Tony Weisman. At the end of the internship, we presented our case study strategies to the executives, where they provided us with feedback on our work.

8. Perfect your interviewing and presenting.

Digitas hosted training sessions for the interns that helped us with our presenting and interviewing skills. In addition, Digitas’ own recruiting department helped us clean up our resumes and portfolios.

9. Have fun.

No need to dust off your suit to wear to work every day. The environment at Digitas is conducive to creativity and learning: award shows, science fairs, trivia nights, a Red Sox game, and more. You will genuinely have fun! 

10. Free bagel Fridays.

Need I say more?

- Elizabeth Sisson, 2011 Digitas Intern & Bentley University Student


Facebook Timeline: What You Need to Know

Last Thursday, Facebook rolled out the preview of their new profile view, Facebook Timeline. Since all users have the option to migrate to the view as of last week, Beth McCabe and the other experts from Digitas' social team have developed a perspective to help us all understand the new features, privacy options and initial implications for marketers.

You can read the piece below. Plus, check out some of the other recent perspectives that Digitas has written about Facebook, from f8 developments to new analytics.

Beth McCabe - Facebook Timeline