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Thursday
May012014

DigitasLBi NewFront: Being Social Outside of Social Media

We’re live from the DigitasLBi NewFront! We’ll be recapping sessions all day. Watch it live here, and tweet #NewFronts and @Digitas to join the conversation. Plus, get more recaps, photos, tweets, and more from all the NewFront events here.

Continuing with our Fearless theme, Ivan Wicksteed, SVP Global CMO of Old Navy, takes the stage and tries to "bring fear to the audience." He was a large advocate of "being" rather than "talking," and "doing" rather than "saying." To demonstrate that point, he makes his time on stage not just about him, but about the audience. He creates a social experience, where the audience is engaged in each moment.

The experiment with the audience is intended to demonstrate the "bullet ants" exercise and allow people to put themselves in a situation which isn't alway comfortable. Through introductions, which were in person rather than through a tweet, the audience quickly realizes that it takes being fearless to be social outside of a Twitter handle or Facebook log-in.

Furthermore, Ivan demonstrates that "fear is a good thing," and something we should embrace in our daily lives as well as in our brand endeavors. Fear allows brands to believe in themselves and in turn achieve things we may not have otherwise, including cutting through the clutter of social media, creating something that people truly want to talk about, and not to mention award winning work.

Written by Pam Sahota, Account Director, Social.Content, DigitasLBi (@pamahota)

Thursday
May012014

DigitasLBi NewFront: LinkedIn's Content Transformation

We’re live from the DigitasLBi NewFront! We’ll be recapping sessions all day. Watch it live here, and tweet #NewFronts and @Digitas to join the conversation. Plus, get more recaps, photos, tweets, and more from all the NewFront events here.

Daniel Roth, LinkedIn’s Executive Editor, offers valuable insights from one of the industry’s leading content marketing platforms.

“Content is just the start,” he says. “Conversation is king.”

Roth takes a step back to reflect on what LinkedIn once was: a job site. Now, LinkedIn is about content creation, sharing and consumption.

LinkedIn Influencers, a collection of posts from hundreds of business leaders, has transformed LinkedIn into a true content destination. But Influencer content is only a sub-section of LinkedIn's content offering. Roth reminds us that the subsequent comments and dialogue are just as important to a story's lifespan as the primary piece of content.

Finally, Roth stresses that LinkedIn enables users to publish content of their own to create and enhance personal brands.

“What sets you apart is how you think,” Roth says. “Storytelling sets you apart from your peers.”

Written by Judah Levine, Manager, Social.Content, DigitasLBi.

Thursday
May012014

DigitasLBi NewFront: Get Out of Your comfort zone

We’re live from the DigitasLBi NewFront! We’ll be recapping sessions all day. Watch it live here, and tweet #NewFronts and @Digitas to join the conversation. Plus, get more recaps, photos, tweets, and more from all the NewFront events here.

Tony Weisman, CEO of DigitasLBi North America, takes the stage again to introduce Joshua Davis and Joshuah Bearman, writers and co-founders of Epic Magazine and writers of Oscar winning movie Argo.

Weisman leaves us with a major announcement: In an exclusive and first “pulp non-fiction” alliance between Epic Digital and an agency, DigitasLBi will have “first look” for a period of 24 months on the real stories they surface, and will be story collaborators and creators for our clients. Epic Magazine finds real stories about some of the most unassailable content in the world. Stories surfaced and told by journalists who scour the globe for the amazing, the obscure and the extraordinary. Epic currently has 20+ real life stories in development across Hollywood with FOX Studios, HBO and Warner Brothers.

Davis opens his remarks with two improbable stories of entering arm wrestling and sumo wrestling competitions around the world despite his relatively slight frame. His point? "Getting out of my comfort zone was always good."

Bearman ties the message back to Epic Magazine: Brands must push storytelling boundaries to get through to their audience.

Stay tuned over the next 24 months.

Written by Judah Levine, Manager, Social.Content, DigitasLBi.

Thursday
May012014

DigitasLBi NewFront: Core Values of a Brand

We’re live from the DigitasLBi NewFront! We’ll be recapping sessions all day. Watch it live here, and tweet #NewFronts and @Digitas to join the conversation. Plus, get more recaps, photos, tweets, and more from all the NewFront events here.

Remi Carlioz, PUMA’s Global Head of Consumer Communications, goes 1-on-1 with Adam Ostrow, Mashable’s Chief Strategy Officer, for “17 minutes of honesty.”

Ostrow starts off the conversation with a thought-provoking question: How important is it for brands to be about more than products?

“People remember brands for the way they behave and help us behave,” Carlioz responds. “Brands are all about values. We lend the strength of our business to the underdogs, the underdog in ourselves."

Carlioz stresses an important lesson: approach your brand and your business persona with the same core values you embody outside of the workplace. “I try to behave as a brand the way I behave in my personal life,” he says. Carlioz categorically rejects “it’s just business," the common excuse for pursuing business success at the expense of core values.

Carlioz leaves us with a challenge: always question the status quo.

"It's easy to be brave and change things," he says. "You can change things 10 times a day by questioning common wisdom."

Written by Judah Levine, Manager, Social.Content, DigitasLBi.

Thursday
May012014

DigitasLBi NewFront: Disruption is Healthy

We’re live from the DigitasLBi NewFront! We’ll be recapping sessions all day. Watch it live here, and tweet #NewFronts and @Digitas to join the conversation. Plus, get more recaps, photos, tweets, and more from all the NewFront events here.

Jason Silva, Host of National Geographic's Emmy nominated series Brain Games, takes the stage to discuss our addiction to novelty. “If you don’t have ADD today, you’re not paying attention,” he says.

His series is meant to invigorate the audience in two minutes or less, the extent of our attention span, according to Silva. “Disruption is the name of the game,” he proclaims.

Silva urges us to embrace fearlessness and transcend the status quo.

“All things good and great come at the edge of our comfort zones," Silva says.

The lesson: disruption is healthy.

Written by Judah Levine, Manager, Social.Content, DigitasLBi.