We’re live from the DigitasLBi NewFront! We’ll be recapping sessions all day. Watch it live here, and tweet #NewFronts and @Digitas to join the conversation. Plus, get more recaps, photos, tweets, and more from all the NewFront events here.
Edward Kim, the CEO of SimpleReach, and John McCarus, SVP of Social Content for DigitasLBi, took the stage to showcase the growing strength of the online video market, displaying the massive amounts of page views and social engagement for digital publishers in real-time.
The two also announced the launch of the NewFront Brand Content Index, a first-of-its-kind tool that standardizes the success metrics for brand content. Co-developed by DigitasLBi and SimpleReach, the NewFront Brand Content Index provides both a real-time and historical view of how any piece of brand content is performing against both industry-specific and overall content benchmarks. Brands can see how their content compares across the web for Pageviews, Shares, Traffic from Social, Time Spent, Reach (Uniques), and more.