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Thursday
May012014

DigitasLBi NewFront: A New Tool from SimpleReach and DigitasLBi

We’re live from the DigitasLBi NewFront! We’ll be recapping sessions all day. Watch it live here, and tweet #NewFronts and @Digitas to join the conversation. Plus, get more recaps, photos, tweets, and more from all the NewFront events here.

Edward Kim, the CEO of SimpleReach, and John McCarus, SVP of Social Content for DigitasLBi, took the stage to showcase the growing strength of the online video market, displaying the massive amounts of page views and social engagement for digital publishers in real-time.

The two also announced the launch of the NewFront Brand Content Index, a first-of-its-kind tool that standardizes the success metrics for brand content. Co-developed by DigitasLBi and SimpleReach, the NewFront Brand Content Index provides both a real-time and historical view of how any piece of brand content is performing against both industry-specific and overall content benchmarks. Brands can see how their content compares across the web for Pageviews, Shares, Traffic from Social, Time Spent, Reach (Uniques), and more.

Thursday
May012014

DIGITASLBI NEWFRONT: Stand For Something

We’re live from the DigitasLBi NewFront! We’ll be recapping sessions all day. Watch it live here, and tweet #NewFronts and @Digitas to join the conversation. Plus, get more recaps, photos, tweets, and more from all the NewFront events here.

Eli Pariser, Co-Founder of Upworthy, tells us why the meaning of your message is integral to the spead of your message.

By the time you finish reading this post, six months worth of content will be uploaded to YouTube and over 4,200 websites will go live. The amount of content we create is expanding while our ability to consume it is not.

Eli believes “Our greatest natural resource is not gold or oil, it’s attention.”

If you want to win the war for attention you have to create content that people care enough about to share with their friends. People share because it defines who they are. 

But how do you get people to share?

Eli says defining your purpose and genuinely standing for something is the way to break through.

For Upworthy this means an average of 31k engagements versus an average of 742 because their readers want to draw attention to something that matters.

When you are authentic and genuine, people listen. Viral content doesn’t have to be entertaining or frivolous, it can be important, have meaning, and stand for something.

To get people to pay attention, it’s simple: “If you want to stand out, you have to stand for something”

Written by James A. LaPorte, Manager, Social.Content, DigitasLBi (@jlp)

Thursday
May012014

DigitasLBi NewFront: Succeeding with Passion ... and Humor

We’re live from the DigitasLBi NewFront! We’ll be recapping sessions all day. Watch it live here, and tweet #NewFronts and @Digitas to join the conversation. Plus, get more recaps, photos, tweets, and more from all the NewFront events here.

Harley Morenstein, Creator & Host of Epic Meal Time, provides DigitasLBi NewFront with a steady dose of humor.

“I’m here to show everyone what success looks like,” he proclaims, before projecting a close-up image of … himself.

His advice on social media? “Use it.” Well, you have to start somewhere.

In a rare serious moment, Morenstein offers: "If you want to succeed, you have to be passionate. If what you’re doing is a means to an end and you’re not passionate about it, people will see through you."

Morenstein ends his presentation with a crowd-pleasing photo of a cute dog posing with ... himself.

Written by Judah Levine, Manager, Social.Content, DigitasLBi.

Thursday
May012014

DigitasLBi NewFront: Being Social Outside of Social Media

We’re live from the DigitasLBi NewFront! We’ll be recapping sessions all day. Watch it live here, and tweet #NewFronts and @Digitas to join the conversation. Plus, get more recaps, photos, tweets, and more from all the NewFront events here.

Continuing with our Fearless theme, Ivan Wicksteed, SVP Global CMO of Old Navy, takes the stage and tries to "bring fear to the audience." He was a large advocate of "being" rather than "talking," and "doing" rather than "saying." To demonstrate that point, he makes his time on stage not just about him, but about the audience. He creates a social experience, where the audience is engaged in each moment.

The experiment with the audience is intended to demonstrate the "bullet ants" exercise and allow people to put themselves in a situation which isn't alway comfortable. Through introductions, which were in person rather than through a tweet, the audience quickly realizes that it takes being fearless to be social outside of a Twitter handle or Facebook log-in.

Furthermore, Ivan demonstrates that "fear is a good thing," and something we should embrace in our daily lives as well as in our brand endeavors. Fear allows brands to believe in themselves and in turn achieve things we may not have otherwise, including cutting through the clutter of social media, creating something that people truly want to talk about, and not to mention award winning work.

Written by Pam Sahota, Account Director, Social.Content, DigitasLBi (@pamahota)

Thursday
May012014

DigitasLBi NewFront: LinkedIn's Content Transformation

We’re live from the DigitasLBi NewFront! We’ll be recapping sessions all day. Watch it live here, and tweet #NewFronts and @Digitas to join the conversation. Plus, get more recaps, photos, tweets, and more from all the NewFront events here.

Daniel Roth, LinkedIn’s Executive Editor, offers valuable insights from one of the industry’s leading content marketing platforms.

“Content is just the start,” he says. “Conversation is king.”

Roth takes a step back to reflect on what LinkedIn once was: a job site. Now, LinkedIn is about content creation, sharing and consumption.

LinkedIn Influencers, a collection of posts from hundreds of business leaders, has transformed LinkedIn into a true content destination. But Influencer content is only a sub-section of LinkedIn's content offering. Roth reminds us that the subsequent comments and dialogue are just as important to a story's lifespan as the primary piece of content.

Finally, Roth stresses that LinkedIn enables users to publish content of their own to create and enhance personal brands.

“What sets you apart is how you think,” Roth says. “Storytelling sets you apart from your peers.”

Written by Judah Levine, Manager, Social.Content, DigitasLBi.