Norman de Greve, former Chief Solutions Officer of DigitasLBi North America, will take the regional reins as President of Boston-Detroit. He will succeed Barb Goose, who will take on a new role at tech and services firm Altisource.
As President of DigitasLBi Boston-Detroit region, Norman will be responsible for driving growth of the 800+ employee region, talent development and management, investments, and strategic steering of the region’s diverse client base including Cessna, General Motors, Lenovo, PUMA, among others. He will report to Tony Weisman, CEO, DigitasLBi North America.
“During Barb’s 15-year tenure, she has been an incredible leadership force, successfully shaping an agency culture and foundation upon which the agency will continue to thrive,” Weisman states. “Norman is a trusted and respected leader, with an enviable record of marketing innovation and client growth. He balances instinct with intelligence, and business ingenuity with professional logic to steer, create, and do the remarkable. I have full confidence that under his leadership, this critical region will continue to thrive, provoke, and do great work.”
About Norman de Greve
In his previous role as EVP/Chief Solutions Officer of DigitasLBi North America, Norman was responsible for defining and executing the agency’s key go-to-market offerings, including digital products and services, media, analytics, and new technologies incubator “Start Up Connect.”
During his 13-year tenure within Publicis Groupe working across and for several agencies, he has led and partnered with Bank of America, General Motors, Goodyear, InterContinental Hotels, among others.
Norman holds an MBA with Honors from the University of Chicago’s Booth School of Business, and a BA in Economics from Ithaca College. He is a member of the AOL Agency Advisory Board, a guest lecturer on Digital Marketing at Dartmouth’s Tuck School of Business, and an active supporter of both Citizen Schools and YearUp.
De Greve Digest:
Born, raised: Berkshires, Scotland, North Carolina, New Jersey.
Most recent tech purchase: Play-i robot to introduce my kids to programming.
Favorite part of my job: Creating the future.
Go-to app: This American Life – great stories when you can’t sleep.
Person I most admire: My wife.
Management philosophy: Recruit and inspire the best people, and empower them to do great work together.