Goodbye polar vortexes… #ItsSpring.
DigitasLBi Chicago surprised its talent with a guerrilla style “spring-up” party, transforming the office into a spring-time environment and handing out prizes from local businesses via a social media contest.
Employees walked into the office Wednesday morning to find blossoming flowers, grass, picnic areas, adult lemonade stands, a T-shirt making station and more. Folks were eligible to win prizes every hour by using the #ItsSpring hashtag on Twitter and Instagram, and by posting photos of themselves to the office’s Facebook page. Raffle prizes included free vacation days, gift cards, as well as two Lollapalooza tickets, two 3-day passes to North Coast Music Festival, and two Pitchfork tickets.