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DigitasLBi Elevates Norman de Greve to President, Boston-Detroit; Succeeding Barbara Goose

Norman de Greve, former Chief Solutions Officer of DigitasLBi North America, will take the regional reins as President of Boston-Detroit. He will succeed Barb Goose, who will take on a new role at tech and services firm Altisource.  

As President of DigitasLBi Boston-Detroit region, Norman will be responsible for driving growth of the 800+ employee region, talent development and management, investments, and strategic steering of the region’s diverse client base including Cessna, General Motors, Lenovo, PUMA, among others. He will report to Tony Weisman, CEO, DigitasLBi North America.

“During Barb’s 15-year tenure, she has been an incredible leadership force, successfully shaping an agency culture and foundation upon which the agency will continue to thrive,” Weisman states. “Norman is a trusted and respected leader, with an enviable record of marketing innovation and client growth. He balances instinct with intelligence, and business ingenuity with professional logic to steer, create, and do the remarkable. I have full confidence that under his leadership, this critical region will continue to thrive, provoke, and do great work.”

About Norman de Greve

In his previous role as EVP/Chief Solutions Officer of DigitasLBi North America, Norman was responsible for defining and executing the agency’s key go-to-market offerings, including digital products and services, media, analytics, and new technologies incubator “Start Up Connect.”

During his 13-year tenure within Publicis Groupe working across and for several agencies, he has led and partnered with Bank of America, General Motors, Goodyear, InterContinental Hotels, among others. 

Norman holds an MBA with Honors from the University of Chicago’s Booth School of Business, and a BA in Economics from Ithaca College. He is a member of the AOL Agency Advisory Board, a guest lecturer on Digital Marketing at Dartmouth’s Tuck School of Business, and an active supporter of both Citizen Schools and YearUp.

De Greve Digest:

Born, raised: Berkshires, Scotland, North Carolina, New Jersey.

Most recent tech purchase: Play-i robot to introduce my kids to programming.

Favorite part of my job: Creating the future.

Go-to app: This American Life – great stories when you can’t sleep.

Person I most admire: My wife.

Management philosophy: Recruit and inspire the best people, and empower them to do great work together.


BuzzFeed "In Residence" Program Launches in New York 

Jonah Peretti, CEO and Founder of BuzzFeed, visited the New York office yesterday to officially launch the BuzzFeed In Residence program, an exciting strategic partnership announced at the DigitasLBi “Fearless” NewFront in May. The partnership is based on the premise that the best work comes from removing walls and engaging in face-to-face collaboration. 

BuzzFeed In Residence will focus on integrating BuzzFeed resources with select DigitasLBi client teams, where they'll take residency in our offices and BrandLIVE rooms each week, working with us to help craft new ideas, programs and activations.

Peretti gave the audience an overview of BuzzFeed and its approach to content creation and distribution. Some of his key takeaways:

  • Over 60% of BuzzFeed traffic is mobile. Your content can’t spread if it isn’t shareable on the mobile web.
  • Biggest misconception: “Quality is all that matters.” Quality matters, but isn’t enough. 
  • Social publishing is an ART, SCIENCE, and BUSINESS. You need all three to succeed.
  • Understand your platform. Different content spreads on Google vs. Facebook.
  • The big shift to social content has come to advertising. Don’t get stuck in the world of banners.

The BuzzFeed In Residence program is being piloted in New York; the agency will host a similar launch event and roll out the program components in our other N.A. offices shortly. 

Written by Barbara Nonas, Director of Special Projects, Corporate Communications, DigitasLBi


DigitasLBi Chicago: #ItsSpring

Goodbye polar vortexes… #ItsSpring.

DigitasLBi Chicago surprised its talent with a guerrilla style “spring-up” party, transforming the office into a spring-time environment and handing out prizes from local businesses via a social media contest.

Employees walked into the office Wednesday morning to find blossoming flowers, grass, picnic areas, adult lemonade stands, a T-shirt making station and more. Folks were eligible to win prizes every hour by using the #ItsSpring hashtag on Twitter and Instagram, and by posting photos of themselves to the office’s Facebook page. Raffle prizes included free vacation days, gift cards, as well as two Lollapalooza tickets, two 3-day passes to North Coast Music Festival, and two Pitchfork tickets.


Whirlpool: What Does Your #Fridgie Say About You?

Confucius once said, “To look inside my fridge is to peer inside my soul.”

Okay…. maybe that's a stretch. But the truth is, we can learn a lot about someone’s life from what’s inside his or her fridge - and every household has a style all its own.

To celebrate the launch of Whirlpool’s new French Door Refrigerator with flexible storage, Whirlpool and DigitasLBi are asking people everywhere to open their refrigerator doors and show the world their #fridgie. More than just a new kind of selfie, a #fridgie is a snapshot of your life through the lens of what’s in your fridge.
How to take a #fridgie:

1.     Go home and snap a #fridgie
2.     Share on Facebook, Twitter or Instagram.
3.     Don’t forget to include #fridgie and @WhirlpoolUSA


DCNF 2014: Maker Studios

There was a very special feeling in the air at the 2014 Maker Studios NewFront presentation. The recently acquired multi-channel network was able to stay true to their roots while embracing and celebrating their future as part of the Walt Disney brand.  

As their new programming was unveiled throughout the evening, Maker creators scattered throughout the crowd were asked to stand up and receive applause for their work.  Chief Content Officer, Erin McPherson, made it very clear that Maker will continue to support the digital landscape with the mantra that “we are all makers.”  But they also showed how they plan to evolve on that message during a hilarious skit between the notorious Muppet Ms. Piggy and outlandish YouTube sensation P’trique. It was a poignant moment that showed we don’t have to ignore the past as we move into a bright ‘new’ future in the world of content.

For brands and marketers there was a lot of new information to take away from the event.  Maker Studios announced the creation of a new distribution platform, Maker.TV, which will house exclusive content from their creators.  It’ll be interesting to see if and how this impacts their current relationship with the YouTube platform.  Maker.TV should also help the company establish an identity in the marketing and advertising community as YouTube’s endless library of content often makes it difficult for planners to wrap their heads around.

In addition, the announcement of the “Maker Offers” platform showed Maker’s grand vision to allow brand content to achieve scale.  The UI appears quite simple and it’ll allow advertisers to RFP and interact with thousands of creators with the click of a button.  Throughout the evening Maker pressed the idea that brands are invited to, and should be eager to, get into the content creation process.

Finally, much was said about a shift towards premium content creation through Labs@Maker.  In 2014 they promise to deliver original programming with renowned artists and creators including Will.I.Am, Robert Kirkman (Walking Dead), and Morgan Spurlock (Super-Size Me).  On top of that, they teased the audience with the idea of new programming in the works that will build upon enormously successful Disney-owned and operated films such as Star Wars.

The Maker NewFront was unique in that it left a feeling not just of “wow, I can’t wait to see what happens next” but also a feeling that “wow, I should start talking to them right away.”  So many projects are in the pipeline for Maker, and with the added power of the Walt Disney Company I’m confident that they’ll deliver on their promises, and even surprise us with ideas that we never imagined.  I suppose it’s appropriate to say that the Walt Disney magic will definitely continue.

Written by Oliver Schenkel, Associate Director, Media/Content, DigitasLBi