Digitas has been selected as a Top Agency by BtoB Magazine for the seventh time in eight years. The annual listing of the top agencies in the U.S. is based on innovative online marketing campaigns, percentage of business that is b-to-b, new client wins, effective use of new technologies and other criteria. The agency was recognized for work that motivated audiences through social media and leveraged technologies to empower b-to-b marketers.
In 2011, Digitas officially launched Digitas Business, a global center of excellence for digital b-to-b marketing expertise from across the Digitas global network. The center merges business-to-consumer, business-to-business marketing and CRM skills with breakthrough technologies in digital content, social media and mobile devices to create innovative solutions unique to B2B clients.
BtoB’s Magazine’s latest honor comes on the heels of a number of other accolades for Digitas. The agency was recently honored as Agency of the Year by OMMA Magazine, iMedia Connection’s “Best Agency for Integrated Media,” and its London office, Kitcatt Nohr Digitas, was named “London’s Integrated Agency of the Year” by The Drum. Digitas was also honored as the only marketing agency on Streaming Media’s inaugural list of “The 100 Companies That Matter Most in Online Video”. In India, the World Brand Congress honored Digitas with the Brand Excellence Award for its outstanding work in digital. In addition, in the last year, the agency has taken top honors at the CLIO Awards, the Effies, the IAB MIXX Awards, the PMAA Dragons in India, and more.