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Monday
Nov122012

Introducing BrandLIVE: A New Agency Model and Technology Suite

 

Relevance has a deadline. That's why we've launched BrandLIVE™, a proprietary agency platform that creates relevance and value for brands every day. Combining social and content strategies with the agility of a news organization, it's a real-time, brand relevance approach to participation and publishing.

BrandLIVE™ is both an agency model and technology suite, with a stable of 25 open and collaborative partners including BrandWatch, Topsy, and Skyword. You can learn more about it here, and get commentary from Colin Kinsella, along with BrandLIVE™ Managing Directors Anne-Marie Kline and John Robinson.

The three part process and client service model includes:

The Wire: The source for discovery
· Social listening, translation, and interpretation
· Trend analysis
· Real-time analytics
· Audience Design
· Brand Intelligence
· Content consumption and sharing

The BrandLIVE™ Newsroom: Ideas. Impact. In Real-Time.
· Proactive and reactive content and content strategies
· Dedicated, creatively-led teams
· Consolidated social engagement across all owned assets

The Multicast: Targeted publishing and distribution
· Feeds owned channels to drive earned media and identify amplification opportunities for paid
· Analytics that feed back to The Wire for real-time tracking, enabling real-time optimization

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