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Thursday
Oct042012

Advertising Week: Mobile Advertising & Engagement In-The-Moment

Digitas is blogging about Advertising Week! Check back here for posts about the week's best events, and follow @Digitas and #AWIX on Twitter for live updates. Read all of our Advertising Week posts here, and check out some of our photos on Flickr.

Announcing Pinsight Media+, a mobile ad platform from Sprint that gives brands the power to reach consumers in a more personalized way. At the MMA’s Smarter Mobile Marketing event, Digitas’ Tony Weisman moderated a panel with Bill Malloy, Chief Marketing Officer, Sprint; Trevor Healy, Chief Executive Officer, Amobee; and Barry Myers, Chief Executive Officer, AccuWeather, where they discussed the new platform, what it means for brands, and the mobile landscape.

So why Pinsight? As Malloy explained, analytics have always been at the core of Sprint. It's been that way from the beginning in terms of how they address their customers, build out their networks, and capture traffic. With Sprint's 50+ million customer base, and their strong analytics engines, the company saw an opportunity to help other brands reach consumers in the moments that matter. After all, on average, people check their phones 40 times a day - that's 40 chances to reach them. Plus, as Healy explained: the phone is a highly personal device. It's the only billboard that you can carry around in your pocket.

AccuWeather's Myers summed it up well: Sprint's Pinsight Media+ concept is a significant step to tailoring advertising to people's real usage - for brands to have much more intimacy with consumers.

You can learn more about Pinsight Media+ here.

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